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China\'s textile and apparel from Canton to see the competitiveness in European
Publish Time:2014-08-11 Hit:882times

Editor's note: When the end of 2005, this should usher in the new year shopping season of the textile and apparel foreign trade enterprises, but experiencing the bleak days of the order deteriorating. Just from the 110th China Import and Export Fair (hereinafter referred to as "Fair") returning exhibitors textile and garment enterprises in general sigh, European and American market scene has gone down, even worse than when the 2008 financial crisis. The face of "low volume decline in value" has become a common European market, China's textile and garment export enterprises actually there a few cards which can play?

When the end of 2005, this should usher in the new year shopping season of the textile and garment foreign trade enterprises, but experiencing a dismal day orders deteriorating. Just from the 110th China Import and Export Fair (hereinafter referred to as "Fair") returning exhibitors textile and garment enterprises in general sigh, European and American market scene has gone down, even worse than when the 2008 financial crisis. The face of "low volume decline in value" has become a common European market, China's textile and garment export enterprises actually there a few cards which can play?

European markets cold transit 

"Just to be on the decline, this is the most terrible. Exchange rate fluctuations, raw material prices, labor costs rise which can be digested by the market demand, but once the needs are reduced, which under the terror of last year and the first half of this year, the factory the main reason is not to start large fluctuations in exchange rates, profit margins, so do not want to pick one and now it is no one can take! "For nearly a year of change in the European market, a number of textile and apparel foreign trade enterprises have had similar feelings. European and American debt crisis dragged down the global economic downturn, coupled with rising unemployment, inflation pressures, consumers will see more and more tight purse, which makes European and American businessmen have to reduce procurement plans. In the recently concluded Fair, reduced orders, prices down European and American textile and apparel market has become a common feature.
"This exhibition is the most obvious feelings traffic than in the past, some large customers have not come to the United States market, but from a customer in Brazil, Russia, Turkey and other countries began to rise." WSM Fashion Co. odm Division g plant business executives Xiong Weiwei told reporters. On the Fair, booth on WSM two newly developed nearly 200 sweater products, the company hopes to attract more foreign eyes. However, even with European and American businessmen So stop negotiations, Xiong Weiwei team of sales staff but still excited about it, to "get to know the new American businessmen have, but given the relatively low offer them talking, not much higher profits. "Xiong Weiwei said.

When a reporter called Ningbo City, Zhejiang Province, a zipper business, the company's marketing manager Wang admitted that "business than last year a lot of really pale, orders about 70% only a year ago." While most companies are do not want to talk about, but compared to last year, the decline in export orders has become the textile and garment export enterprises generally face problems. "Our company is fairly good, some specializing in European markets has been less than their counterparts orders tenth of last year, the plant is to maintain the basic state." Wang said.

The new product lines create a "profit" brand 

European and American export markets grim situation to say the least, but also just attended the Fair, Guangdong Silk Textile Group Foreign Trade Minister Zhao believes that the current situation, companies should not just blame the environment, should be doing is the most timely and accurate market judgment, and actively adjust the product structure, to create profits in the "low volume decline in value," the adverse situation. "Even orders declined, but demand is still there after all, the most important thing is to see how you do in this market." Zhao minister said, "Now do indeed have to change ideas and European markets compared with Southeast Asian countries, our cost advantage has disappeared, for the enterprise itself, should want to want to do in order to create greater profit margins. "
This time last year, cotton prices rose sharply threat to the interests of many export knitted gloves, hats and scarves and other low-profit products businesses. "Companies like ours simply can not digest too much cost pressure, cotton or a 20% to 30%, 5 yuan a pair of gloves basically it unprofitable." Knitting a home business sales representative introduced said that in order to alleviate cost pressures rising cotton prices, from the end of last year, the company began to expand the product line, increasing the polyester products except cotton, rayon's share of the product. He said:. "We are participating in this very hot market response dyed scarf, the warp polyester, rayon weft after a brushed handle, feel better European and American businessmen also liked, orders pretty good," but he worried, "said cotton prices now falling, and those only cotton products, companies do not know how to withstand the pressure of selling high-priced cotton yarn woven into scarves and gloves."


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