American brand in Asia push XXXS yards, ultra-small size people? Informed American Apparel brand J.Crew recently launched XXXS (also known as 000) ultra-small size clothing. However, this approach has been criticized around soon people, because this dress will lead to a lot of women to lose weight, is a very unhealthy behavior.
Informed that the U.S. clothing brand j.crew recently launched xxxs (or called 000) ultra-small size clothing. However, this approach has been criticized around soon people, because this dress will lead to a lot of women to lose weight, is a very unhealthy behavior.
But j.crew designer amy merrick in the new yorker magazine explains the reason, j.crew said that clothing size is for ladies petite Asian design, especially in j.crew will be sold in Hong Kong stores. Because the general j.crew size for Asians are too large, a lot of customers in Hong Kong stores have to buy the right clothes.
New retail stores in the United States due to fewer opportunities, many Asian customers started to become a favored target of brands, there are more retailers are choosing to open stores in Asia. j.crew take into account this factor, but also consider the expansion of the American market started to slow down, turn to invest in the Asian market.
In addition, similar to abercrombie, victoria's secret, gap and such brand lululemon also explicitly stated plans to develop the Asian market, the fashion brand juicy couture is also considering a return to the Asian market.
Although xxxs yards Americans for larger physique is unattainable, but if you want to break into the Asian market j.crew, then this size is still very necessary. And because a growing body of Americans, the concept of the United States of "F" is also growing exaggerated large, so xxxs number is also smaller than the normal size not much of Asia.
In short, because of the small size of the Asian customers need clothing, j.crew particularly new adjustments made to suit customer needs.
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