ʻO nā mea maikaʻi o nā hōʻailona kaulanaʻO nā lole komo kāne Ethikaʻo ia ka mea e loaʻa ai ka inoa kiʻekiʻe, a ua hui pū ʻia nā kahawai a ua like nā kumukūʻai, hiki ke uhi koke i nā mākeke kūloko.Eia naʻe, kēia mau hōʻailona kaulanaEthika lole komoma muli o ka "hopena brand", oiaihale hana lole lole kanakahāʻawi i nā ʻelele i kahi wahi waiwai liʻiliʻi, ʻoi aku ka kiʻekiʻe o ka hana kūʻai aku, a ʻo nā kulekele pili he "make" a ʻaʻole hiki ke maʻalahi.

ʻOiai nā hōʻailona liʻiliʻi a i ʻoleoem i kou kapa komo ihoua kaupalena ʻia e nā kālā hana brand, nā ʻāina, a me nā mea ʻē aʻe, ʻaʻole kiʻekiʻe ka maikaʻi a me ka ʻae ʻana, akā he nui ko lākou mana no ka hoʻomaikaʻi ʻana.Kahi mea hou aʻe,mea hana pokopokoa i ʻole loaʻa iā ʻoe ka waiwai nui.ʻOiai ua lohi a paʻakikī ka hoʻomohala ʻana i ka mākeke mua, inā e kūʻai maikaʻi ʻia, e loaʻa nō hoʻi ka inoa kiʻekiʻe ma ka mākeke.

No laila inā makemake ʻoeHoʻopilikino i ke kapa komoe like me kou mau ʻano,Westfoxe noʻonoʻo he nui nā pōmaikaʻi e like me lalo:

1. Hiki ke kūkulu i kāu hōʻailona ponoʻī.

2. Hiki ke hana i nā ʻano e like me kāu koi me nā hana ʻokoʻa.

3.Quality hiki ke hoomalu ia oe iho.